USE OF THE ENGLISH LANGUAGE IN THE GLOBAL CONTEXT: INTERCULTURAL IMPLICATIONS AND COMMUNICATIONS TRENDS

Autori članka: 
Snežana Milovanović
Godina izdavanja članka: 
2011
Broj u godini: 
2
Apstrak članka: 

Significance of the English language use in the globalized economy has been indisputable. Reforms of educational systems have been tailored to accommodate the role of the English language in today’s globalized context. While many scholars are propagating dissemination of this idea ranging from innovating language teaching methodologies to unique business strategies, still many are pointing to problems related to cultural and socio-political issues. A dichotomy between the single language use for international communication and local languages throughout the world brings up a major intercultural issue. Solutions to this issue represent a complex and difficult task requiring organized efforts both at national and global levels.