BRIDGING THE GAP: THE ROLE OF SOFT SKILLS AND DIGITALIZATION IN CURRENT EMPLOYEE TRAINING AND DEVELOPMENT
Abstract: This study investigates current trends in employee training and development within the automotive industry, with a special focus on the growing importance of soft skills and digitalization. The main objective is to identify the key factors influencing modern approaches to workforce development in this dynamic sector. To explore these evolving trends, the research adopted a mixed-method approach, combining both qualitative and quantitative data collection. As part of the qualitative phase, four semi-structured interviews were conducted with representatives from small, medium, and large automotive companies. These interviews offered in-depth insights into organizational strategies and challenges related to employee learning and growth. In addition, a questionnaire survey was carried out to gather employees’ views, preferences, and expectations regarding training opportunities and professional development. The findings from both methods present valuable recommendations for automotive enterprises seeking to improve or redesign their training programs. By addressing current workforce needs while also anticipating future industry demands, this research helps close the gap between theory and practice. Ultimately, the study offers a well-rounded and forward-looking perspective on the future of employee development in the automotive field.
Keywords: learning, development, automotive, soft skills, digitalisation