SVESKA 25 Broj V - 2025
BRAND PERCEPTION DYNAMICS: A STUDY OF ADIDAS AND NIKE IN CZECH AND SWEDISH CONTEXTS
Josef Voráček, Daniel Opelík, Eliška Chudá
ENHANCING SERVICE QUALITY THROUGH MARKETING AUTOMATION: IMPLICATIONS FOR THE DIGITAL ECONOMY
Saša Jovanović, Aleksandra Pavićević, Goran Đoković
THE IMPACT OF CLIMATE CHANGE ON RURAL AREAS AND RURAL TOURISM: AWARENESS AND PERCEPTIONS
Andreja Katolik Kovačević, Hrvoje Sivrić
MEASURING ONLINE MOBILISATION POTENTIAL FROM A MICRO-NARRATIVES SURVEY: LEADING CONCERNS FOR POST-YUGOSLAV RESIDENTS IN AUSTRIA, GERMANY, AND CROATIA
Bojan Baškot, Maja Barišić
EURO - THE EUROPEAN UNION’S SINGLE CURRENCY - A CHALLENGE AND / OR A GOOD SOLUTION FOR CROATIA
Maja Vretenar Cobović, Mirko Cobović, Matej Galić
ISTRAŽIVANJE JAVNE SVIJESTI O KRUŽNOJ EKONOMIJI U REPUBLICI HRVATSKOJ
Dijana Mečev, Linda Martić Kuran
STRATEGIC FRAMEWORK FOR BIODIVERSITY PROTECTION: A CASE STUDY OF THE REPUBLIC OF SRPSKA
Ilija Čigoja, Marijana Kapović Solomun, Vesna Novaković
THE RELATIONSHIP BETWEEN LIQUIDITY CREATION AND DIVERSIFICATION IN BANKING: A COMPREHENSIVE LITERATURE REVIEW
Bade Ekim Kocaman, Adalet Hazar
FROM ALGORITHM TO AESTHETICS: ARTIFICIAL INTELLIGENCE’S PLACE IN CREATIVE SECTOR
Nenad Perić, Mirjana Milovanović, Filip Čudić
THE STRATEGIC INTEGRATION OF ARTIFICIAL INTELLIGENCE IN MARKETING: PREDICTIVE ANALYTICS AND PERSONALIZATION - THE CASE OF MERCEDES-BENZ
Mirjana Milovanović, Vesna Novaković
BRIDGING THE AI GAP: CHALLENGES AND OPPORTUNITIES IN THE ADOPTION OF AI IN THE CROATIAN HOSPITALITY AND TELECOMS INDUSTRY
Marina Lovrinčević, Vlatka Škokić, Valentina Popović
DECONSTRUCTING FAIR VALUE: A POSTMODERN ANALYSIS OF ACCOUNTING AS A SOCIAL REALITY
Fırat Botan Şan, Alper Erserim
OKVIR ZA PRIMJENU ESG-A U IZVJEŠTAVANJU BANAKA
Sanja Broz Tominac, Martina Dragija Kostić, Ivana Dražić Lutilsky
STOHASTIČKI ASPEKTI OGRANIČENJA EKONOMSKE EFIKASNOSTI USLIJED SOMATSKIH MANIFESTACIJA POTISNUTIH EMOCIJA ZAPOSLENIH
Jana Aleksić, Gordan Bajić, Mirjana Landika
OVERVIEW OF THE DEVELOPMENT OF DISTRIBUTION CHANNELS IN THE HOTEL INDUSTRY: ANALYSIS OF A LUXURY HOTEL IN SPLIT
Marijana Jurišić Mustapić
WELLBEING I ODRŽIVI RAZVOJ: SINERGIJA MENADŽMENTA I MARKETINGA U MODERNIM KOMPANIJAMA
Jana Aleksić, Milica Petković