OPTIMISATION OF RESTAURANT OPERATIONS THROUGH THE USE OF AI TECHNOLOGY: A CASE STUDY OF THE GASTROPOINT RESTAURANT
Abstract: This paper analyses the potential for improving restaurant operations through the implementation of AI technology based on a case study of the restaurant Gastro Point. The purpose of this paper is to analyse the operations before and after the implementation of Artificial Intelligence (AI). Therefore, the aim is to prove that the application of AI enables business improvement through automation, data analysis, trend prediction, and enhancement of the customer experience. Both qualitative and quantitative methods were used to analyse key parameters. The data were collected by semi-structured interviews with the restaurant staff and a few restaurant guests. The research results show that the introduction of AI in the restaurant contributed to an increase in the average daily number of guests, the average order value, the number of regular customers, and the average rating on Google/Trip Advisor. The results also indicate that the implementation of AI contributed to a reduction in food waste, waiting time for orders, and the number of monthly customer complaints.
Keywords: artificial Intelligence (AI), hospitality industry automation, optimisation of restaurant operations