SVESKA 25 Broj 1 - 2025

DIVERGING PATHS: HIRING IN THE PUBLIC AND PRIVATE SECTORS

Branka Zolak Poljašević, Nemanja Berber, Dragana Došenović Milaković

THE IMPACT OF SALES PROMOTION METHODS ON CUSTOMER-BASED BRAND EQUITY

Stefan Alimpić, Milica Slijepčević, Vladan Madić