SVESKA 25 Broj 1 - 2025
DIVERGING PATHS: HIRING IN THE PUBLIC AND PRIVATE SECTORS
Branka Zolak Poljašević, Nemanja Berber, Dragana Došenović Milaković
PERCEPTIONS AND CHALLENGES OF ESG REPORTING FOR THE ACCOUNTING PROFESSION IN BOSNIA AND HERZEGOVINA
Miloš Grujić, Isidora Džombić
THE IMPACT OF SALES PROMOTION METHODS ON CUSTOMER-BASED BRAND EQUITY
Stefan Alimpić, Milica Slijepčević, Vladan Madić
CLICK, SHARE, RECOMMEND: EXPLORING USER BEHAVIOUR IN MOBILE APP USAGE
Katija Vojvodić, Matea Matić Šošić
AUDITING GREENWASHING: THE ROLE OF AUDITORS IN DETECTING MISLEADING SUSTAINABILITY CLAIMS
Miloš Pavlović, Čedomir Gligorić, Danijela Pavlović
THE ROLE OF CROATIAN CULTURAL HERITAGE IN CREATING A RECOGNIZABLE TOURIST BRAND – RESPONDENTS’ ATTITUDES AND PREFERENCES
Marina Guzovski, Mara Gedžić
THE FUTURE OF WORK IN BANKING 5.0: EXAMINING THE IMPACT OF AUTOMATION AND ARTIFICIAL INTELLIGENCE ON EMPLOYEES IN SERBIAN BANKS
Jelena Lukić Nikolić, Slađana Andrian Sredojević
A COMPARATIVE ANALYSIS OF BRAND VALUATION: THE HIROSE METHOD VS. BRAND FINANCE
Çağatay Mirgen, Funda Bayrakdaroğlu
PHILLIPS CURVE AND OKUN’S LAW IN TRANSITION COUNTRIES WITH MODERATE AND INCREASED INFLATION
Selma Vidimlić
REPREZENTATIVNOST KULTURNE BAŠTINE ISTRE I KVARNERA NA NAJČITANIJIM HRVATSKIM PORTALIMA I DRUŠTVENIM MREŽAMA TURISTIČKIH ZAJEDNICA
Krešimir Dabo, Hrvoje Jakopović, Dejan Gluvačević
TECHNICAL PROGRESS AS A FACTOR OF ECONOMIC GROWTH
Dejan Gligović
OBJECTIVES OF MONITORING AND EVALUATING WORK PERFORMANCE
Dejan Gligović
UPOTREBA SISTEMA BESPILOTNIH VAZDUHOPLOVA (DRONOVA), POREĐENJE: BOSNA I HERCEGOVINA SA OSTALIM ZEMLJAMA
Zoran Injac, Danislav Drašković, Boris Mikanović
LEVERAGING ARTIFICIAL INTELLIGENCE FOR HUMAN RESOURCES DIGITALIZATION: TRANSFORMING WORKFORCE MANAGEMENT IN THE ERA OF SMART TECHNOLOGIES
Aleksandar M. Damnjanović, Siniša M. Arsić, Dragan Kolev
SUSTAINABILITY VS. STABILITY: SHOULD CENTRAL BANKS INVEST IN GREEN BONDS?
Branka Topić – Pavković