SVESKA 25 Broj 2 - 2025

EMPIRICAL EVIDENCE ON THE RELATIONSHIP BETWEEN UNEMPLOYMENT AND ECONOMIC GROWTH IN CROATIA

Vlatka Bilas, Sanja Franc, Tomislav Radoš

ACCESS TO FINANCE AS A BARRIER TO INNOVATION - EVIDENCE FROM THE SME SECTOR IN BOSNIA AND HERZEGOVINA

Faruk Hadžić

INVESTICIJE U VJEŠTAČKU INTELIGENCIJU KAO POKRETAČ ODRŽIVOG RAZVOJA MALIH I SREDNJIH PREDUZEĆA U BOSNI I HERCEGOVINI

Boris Spasojević, Aleksandar Đukić

POSITIVE PSYCHOLOGICAL CAPITAL AS A MEDIATOR BETWEEN JOB CRAFTING AND CREATIVITY AT WORK

Nuray Turan, Maria Karanika-Murray, Alexander Sumich

Z SCORE AND VALIDOAI: AN EXPLAINABLE AI FRAMEWORK FOR PAYROLL ANALYTICS WITH STATISTICAL ANOMALY DETECTION IN SERBIAN SMALL AND MEDIUM ENTERPRISES

Slavoljub Milojković, Živana Kljajić, Pavle Dakić

THE ROLE OF AI IN MODERN BRAND MANAGEMENT

Hristo Katrandjiev, Alexander Naydenov, Adriyan Dinev

STRATEGIC MANAGEMENT AND COMMUNICATION PROCESSES: CULTURAL INSTITUTIONS PREFERENCE

Željko Vojinović, Josip Zelić, Jerko Glavaš

STOHASTIČKI OBRASICI ETIKE U SAOBRAĆAJU I RADNOM OKRUŽENJU U FUNKCIJI OPTIMIZACIJE PROCESA

Nina Uremović, Radmila Pejić, Mirjana Landika

OCJENJIVANJE UČINKOVITOSTI RAZDOBLJA POSLOVANJA BOLNIČKIH ODJELA MALMQUISTOVIM INDEKSOM PRODUKTIVNOSTI

Zdenko Jukić

UPOTREBA VJEŠTAČKE INTELIGENCIJE U MARKETINGU I MENADŽMENTU- KORISNOST ALATA I APLIKACIJA ZA STVARANJE SADRŽAJA

Jana Aleksić

STRATEGIC PLANNING FOR MICRO-COMPANIES IN NETHERLANDS – USE OF AI-BASED TECHNOLOGY

Chris Terpelle, Aleksandar Erceg

KULTURNA ZAPOSLENOST U ZEMLJAMA SREDNJE I ISTOČNE EUROPE: ANALIZA I IMPLIKACIJE

Marija Šain, Maja Haršanji, Lucija Majetić

UNDERSTANDING CELEBRITY ENDORSEMENT OUTCOMES THROUGH THE LENS OF FAME TYPOLOGIES: A SYSTEMATIC REVIEW

Iva Buljubašić, Marina Đukić

PERCEPCIJA UČINKOVITOSTI NOVOG PRISTUPA PRODAJI U DIGITALNOM OKRUŽENJU: TRANSFORMACIJSKI PRODAJNI LIJEVAK SA STANJIMA

Jasmina Dlačić, Vedran Medica-Viola, Jana Pliško

THE ROLE OF POLITICS AND SIGNIFICANT FACTORS IN THE DEVELOPMENT OF FEMALE ENTREPRENEURSHIP IN BOSNIA AND HERZEGOVINA AND THE RUSSIAN FEDERATION

Mirjana Milovanović, Vesna Novaković, Inga Koryagina

BUSINESS INTELLIGENCE MODEL FOR MULTIDIMENSIONAL ANALYSIS OF THE INSURANCE MARKET BASED ON OPEN DATA

Ana Šego, Maja Gakić, Davor Škobić

TOWARD AI‑ENABLED INSTITUTIONAL REPORTING: A CONCEPTUAL PROPOSAL WITH A CROATIAN HEI CASE STUDY

Verica Budimir, Robert Idlbek, Miroslav Popović